A new OTT Home Entertainment Service is born
January 14, 2011

 

Introducing Orange CineHome: VoD, DVD/Blu-ray rental, and catch-up TV, with unlimited content

 

<Click here for Product Demo>

 

Orange Switzerland will be launching the world’s latest Over the Top (OTT) IP connected home entertainment service on January 17, 2011. The TV based product, CineHome, offers an impressive content line-up and flexibile viewing options, for a very afforable monthly fee. For just CHF 14, any Swiss household with a broadband internet connection will gain access to a wide range of local and international hits, including: Hollywood block buster films, TV series, and catch-up programming from both TSR (Swiss French regional TV) and SF (Swiss German TV). Orange customers benefit from a reduced price of just CHF 9 per month.

Set-top box for every broadband Internet connection  

The service is accessibile via a set top box that is rented separately and works with any broadband Internet connection of 2 Mbit/s or more. What’s more, you don’t need to be an Orange broadband subscriber to enjoy Orange CineHome. Simply connect the CineHome box to any broadband Internet modem and then link to a TV set (both Scart and HDMI cables are included with the set top box). A broadband Internet connection with a capacity of 2 Mbit/s is enough for standard picture quality. For HD quality (up to 1080 dpi), a 5 Mbit/s connection is the minimum requirement.

  

Films, TV series and other programmes

The Orange CineHome’s subscription package offers:

  • unlimited access to a large catalogue of Warner Brothers films and hit TV series, at no extra cost.

with more than 30 selected films and 90 to 120 episodes of TV series at any one time. Unlimited access is included in the monthly subscription and the series catalogue is updated weekly with numerous new episodes, while the film catalogue is updated on a monthly basis with ten new films each month.

 

  • unlimited on demand access to more than 80 selected programmes from Swiss TV channels SF and Télévision de la Suisse Romande TSR. The range of programmes is updated daily

  

  • access to more than 1,500 films and TV series, on demand, with multi-lingual audio support during viewing, streamed directly to a TV in 5.1 digital audio surround sound, starting at only CHF 1.50 / episode and CHF 3.50 / movie, all at the touch of a button. The range of films and TV series is updated continuously with the latest new releases.

  

  • High Definition (HD) quality films, on demand, starting from only CHF 5- per 48 hour rental.

  

  • access to more than 18,000 DVD and Blu-ray titles that can be easily rented directly from the TV menu with next day delivery by post. The range is updated continuously with the latest new releases.

 

Sneak Peak at the TV interface

  

Pricing Overview

  

 

 

Has Hollywood moved to Switzerland?!
January 11, 2011

After seeing the large Hollywood-like sign going up this Monday on the slopes of a small Zürich area town called Hergiswil, Swiss residents have understood that something is brewing in their Entertainment market:

 

Comparing this Hergiswil panorama to the below Hollywood vista I recently experienced this December, one can’t help to notice the similarities:

Besides the bad weather (like California, Switzerland isn’t always sunny), both signs have 9 letters, both have neighbouring towns with the same name, and both start with an”H”….Coincidence? Not quite: Hollywood IS coming to Switzerland, and it’s Orange Communications that’s bringing it.

This crafty Orange PR stunt, has not only teased Switzerland’s Entertainment market, it has also signaled the imminent launch of yet another Orange branded Entertainment product before the end of this month – The latest example of Orange’s commitment to become Switzerland’s premiere Entertainment provider.

Stay tuned for more details!

What’s the colour of Entertainment? …it’s Orange, of course.
December 15, 2010



 

 

Orange launches its new World Of Entertainment

Orange Communications SA strengthens its market presence as Switzerland’s premier supplier of Entertainment by launching a new website focused on the discovery of content and of its entertainment offerings. Orange’s acquisition and integration of the Citydisc Home Entertainment retail chain is now complimented by a new digital content playground called the World Of Entertainment

The World Of Entertainment website highlights Orange’s commitment to offering a 360 degree entertainment experience across Retail, Cinema, Online, Mobile, and Events. Some key platforms are still missing from their product offer, but these are already targeted byOrange with new products planned for a Q1 2011 roll-out.

In addition to traditional mobile entertainment services such as caller ring back tones, mobile gaming, and VoD clips, Orange is providing innovative products not common within the Swiss Telecommunications industry. Most have been integrated into the new entertainment site, including:

  • Unlimited, subscription-based Gaming accessible online from any PC. This service offers three different subscription packages and over 450 digitally distributed titles, many available within 3 months of retail release, and catalogue games from casual classics, such as Plants vs. Zombies, to action based megahits like Bioshock. The product is exclusively offered by Orange; however, it is a true Over The Top service open to any internet connected consumer. Jeux PC (French) / PC Spiele (German)

 

  • Orange TV: High quality subscription-based mobile and web TV with access to over 50 free and pay TV channels (with complimentary VoD content) under a single subscription – Not only is national and international programming offered, but premium priced bouquets of themed content are also available. Additional PVR functionality is provided, allowing for the recording and playback of content from the customer’s mobile, PC, or tablet

 

  • Orange MusicStore: Full track downloads for PC and Mobile-based consumption. Close to 5m titles are on offer with individual track and full album purchasing capabilities. All content is DRM free and in mp3 format, offering Orange customers maximum flexibility with their music and seamless monthly mobile bill integration

 

  • Orange CineDay: 2 for 1 Cinema tickets every Tuesday. Orange provides its customers with a free Cinema ticket (an $18 value) for every purchase of a full priced ticket

 

  • Orange brings key musicians, bands, and films onto the Swiss entertainment scene with sponsorship of major events such as concerts, shows, and summer music/film festivals…check out the current line-up of Events

 

The site only soft-launched on December 14, 2010, so Orange is still optimizing the site’s look & feel, performance, and functionality with numerous additions and improvements planned for Q1 2011.  Since this is a soft launch, any comments and feedback are welcome so please provide!

Stay tuned for more developments in 2011 as Orange Switzerland continues its expansion into the Entertainment space.