After seeing the large Hollywood-like sign going up this Monday on the slopes of a small Zürich area town called Hergiswil, Swiss residents have understood that something is brewing in their Entertainment market:
Comparing this Hergiswil panorama to the below Hollywood vista I recently experienced this December, one can’t help to notice the similarities:
Besides the bad weather (like California, Switzerland isn’t always sunny), both signs have 9 letters, both have neighbouring towns with the same name, and both start with an”H”….Coincidence? Not quite: Hollywood IS coming to Switzerland, and it’s Orange Communications that’s bringing it.
This crafty Orange PR stunt, has not only teased Switzerland’s Entertainment market, it has also signaled the imminent launch of yet another Orange branded Entertainment product before the end of this month – The latest example of Orange’s commitment to become Switzerland’s premiere Entertainment provider.
Stay tuned for more details!